20 Newsletters Every Marketer MUST Stay Ahead Of The Curve
"The question isn't who's going to i want to; it's who is going to stop me."
Humans without ambition - Goodbye and Goodluck!
I am a serious marketer and I wish to ensure it is big. 5 Years down the road, I want to groom myself into one of the biggest guys in digital marketing a.k.a. 'The Wolf'. I restlessly '�rawl' the net for intelligent marketing blogs and consume knowledge liberally. I really do not mind sharing my learnings with individuals who respect time and money.
Know the dynamics of the complete marketing funnel, like the back of one's hand.
Read ahead. May the Force be with you.
1. NeilPatel.com
Specialization: Thought leadership
Neil Patel may be the co-founder of KISSmetrics, Crazy Egg and Hello Bar, three tools that nearly every SaaS marketer knows, in addition to the founder of Quick Sprout, where he helps businesses drive more traffic and make increased sales online. Neil also actively consults, invests, blogs and speaks all over the world; in short, he knows what must be done to become a successful entrepreneur.
Analytics: Whatever function as topic, the most striking feature of Neil Patel's blogs is his love for analytics, that is so obvious in his posts. Neil primarily focuses on analytics to comprehend customer behaviour to boost conversions by tracking the right business metrics.
Actionable: As an entrepreneur, Neil is continuously experimenting and developing new and cutting edge Internet Marketing tactics, while dealing with some of the biggest brands on the globe. All this experience is reflected in his blog/newsletters. So what Neil offers in his blogs is practical marketing solutions rather than untested hypothesis.
This newsletter gives you practical suggestions about inbound marketing, It'll offer you data driven customer insights, it can help you leverage analytics to drive growth, it will show you towards controlled automation and above all it will provide a strong perspective to take into account marketing in general. Do not lose out on this newsletter!
Most Shared Article in 2015: How To Use Growth Hacking To Attract and Retain Customers (1.4K Shares)
2. Search Engine Land
Specialization: SEO + SEM + Local Search Marketing
Search Engine Land is a news and information site covering search engine marketing, searching issues and the internet search engine industry. SearchCap is really a daily email newsletter recap of search engine news. It provides a listing of what happened browsing at the end of each business day. This includes all stories from Search Engine Land posted that day plus headlines from sources over the web.
SEM & SEO: Subscription to the newsletter could keep you updated on the most recent developments in Google and Bing ads, whether they're tweaking Product Listing Ads, adjusting Enhanced Campaigns, or changing just how ads display on various platforms. This newsletter may also keep you updated on the latest news or how-tos from best SEO practitioners and thought leaders..
Search Engine Land is launching a new industry awards program called "Landy Awards" which will recognize individuals, agencies, and internal marketing teams within the digital marketing community who have demonstrated excellence in executing organic and paid search marketing initiatives. And SEMPO Partners with INTERNET SEARCH ENGINE Land for the Landy Awards which will be held on September 30, 2015 in NEW YORK.
The subscription will also keep you updated on the latest news about local search engine marketing, including ideas to help smaller businesses, franchises and community locations become more visible in locally relevant serp's.
Another cool feature about SEL is that they post search engine news stories throughout the day so the users are informed the instant a fresh story appears. This is perfect for this content marketers who would like to keep up on everything when it happen.
Most Shared Article in 2015: It's Official: Google Says More Searches Now On Mobile Than On Desktop (10.7K Shares)
3. Content Marketing Institute
Specialization: Content Marketing + Brand Marketing
Founded by Content Marketing Evangelist and author Joe Pulizzi, Content Marketing Institute, serves as a a blog for brand marketers. The blog and newsletter features among the best guest bloggers and thought leaders in content marketing space. The newsletter is well known because of its quality original content.
Your blog and newsletter includes a post a day written by Pulizzi along with other industry leaders who discuss everything related to content, strategy, and strategies for hiring. Gleam weekly gather of current events going on in content marketing, so that readers can learn about the forms of content other folks are putting out. This newsletter is the be-all end-all in content marketing, and a significant way to obtain research and stats.
Resources: Content Marketing Institute also offers many free resources including blogs, webinars, and archived podcasts that you can use to build up your individual knowledge and expertise.
Subscription to this newsletter keeps you updated on one of the most authentic and authoritative opinions in content marketing space.
Most Shared Article in 2015: How exactly to Write Content That Engages Mobile Readers (3.8K Shares)
4. MWWPR
Specialization: PR
What makes MWWPR an important subscription for a marketing professional is their expertise across practice areas and disciplines and their experience in crafting solutions & strategies that make their clients more competitive.
Comprehensive Coverage: It is the only newsletter which covers the PR related exhaustively. It discusses from consumer lifestyle marketing to LGBT marketing, presenting left-brained technology with right-brained content for a well-rounded offering, you will not find elsewhere.
Research: This newsletter can be an authority on PR related Research, insights and strategy. It discusses several meaningful insights and practical ways to develop impressive communications strategies, using a mix of qualitative and quantitative research.
Strategy: It can help you reach the strategy behind targeted communication plans and activating consumer behaviors crucial to your business - product purchases, brand recommendations and long-term engagement of key stakeholders.
This newsletter will give you a practical knowledge of building working relationships with media, analysts, along with other influencers that drive the market conversations. It provides you with all the current latest information and skills had a need to work with influencers to generate your own communities, do original research, events and build partnerships. As a marketing person you must understand and manage PR, to be able to progress the ranks, try MWPR, you will not be disappointed!
5. Marketing Land
Specialization: Digital marketing + Martech
Marketing Land is really a news site covering internet marketing, social media marketing, mobile marketing & more. It is a sister site of Search Engine Land. This newsletter keeps you up to date with the most recent interactive marketing news, views and how-tos. How to Social Media Marketing will gather everything that Marketing Land has published on the topic in the last week, including links to news stories and columns by expert practitioners.
Perfectly classified: This newsletter covers an array of topics from Display to find, from mobile to analytics. The topics of the newsletter have become well classified and gives the user the decision to select the topics of his/her choice. This is mostly of the big blogs/ newsletters to cover niche topics like Retail, Marketing industry, Martech etc. That is one of the explanations why you should subscribe to this newsletter.
Hottest news: Marketing Land's newsletter covers the latest developments and techniques in the complex marketing ecosystem. This newsletter gives you the initial mover advantage with the latest updates and enables you to leverage the upcoming products & tools to your brand or client's advantage.
This newsletter consistently comes up with fresh, original and shareable ideas and is the one-stop shop for digital retail news and stats, expert opinions, how-to guides and actionable insights. Consider this as your marketing newspaper and subscribe.
Most Shared Article in 2015: What The Unofficial Death Of Google+ Means For Marketing (7.2K Shares)
6. Adweek
Specialization: Brand Marketing
What is the must-read publication for several executives at the biggest advertising agencies? I wouldn't think twice before saying that the answer is AdWeek. A publication which covers strategy, data and branding tailored for CMOs and top marketing professionals. Adfreak, the official blog of Adweek, is an excellent repository for brand marketers and exclusively covers the best and worst of advertising, branding, designing and content writing.
Brand Marketing: Subscription to the newsletter would keep you updated on an array of topics related to branding and advertising. The topics covered are essentially at the intersection of advertising, media and technology.
Viral Content: AdFreak is a collaborative effort by AdWeek staffers to chronicle all the latest and greatest campaigns in the ad world. Unlike the straightforward design of AdWeek Magazine, AdFreak presents its contents in a comical, sarcastic manner mildly similar to the fantastic Defamer. One can not be expected to continue on all the latest ad campaigns, which is where AdFreak excels.
Adfreak is a daily blog of the greatest and worst of creativity in advertising media marketing and design and is a must-read news for marketing, agency, creative and advertising professionals.
Most Shared Article in 2015: What Is Branding? This Thought-Provoking Video LETS YOU KNOW in only 2 Minutes (11.1K Shares)
7. Marketo
Specialization: Content ONLINE MARKETING STRATEGY and Marketing Automation
Marketo blog focuses on providing scalable marketing automation solutions. Although that is
targeted at enterprise level clients with large marketing/sales teams and large budgets this blog offers some really cool insights into a content online marketing strategy that scales. Marketo blog offers loads of shareable content about marketing.
Now, moving the leads through the marketing funnel can be achieved faster by integrating ReadyTalk's reliable webinar solution with Marketo
Marketing Automation: The Marketo blog is probably the most well-designed and thorough marketing sites on the market. Marketo blog specializes in Marketing Automation, but can be an excellent source of content on categories such a s modern marketing, content marketing, e-mail marketing, and social media, and every blog contains multiple images that complement the written text. This content is fun to read, informative and educative simultaneously.
Creative Content: Of all blogs and newsletters discussed till now, marketo is distinguishable. They are creative in the manner they present their content and their blogs have a viral appeal.
Automation and data are the two overriding themes of the Marketo blog. With a healthy emphasis on email, this website gets at the heart of modern marketing. Automation will continue to be more important in marketing, so start digging in now.This newsletter is crucial for all those who intend to scale their marketing efforts and i.e. practically every marketeer.
Most Shared Article in 2015: How to Integrate Social Media and Blogging from The Art of Social Media (2.9K Shares)
8. Unbounce
Specialization: Landing Page Management and Conversion Optimization
The Unbounce blog features a great deal of great scientific tips about building amazing web pages that are optimized to collect and convert leads.
Subscription to the newsletter gives you a very good analysis of different landing pages, it offers multiple types of different landing pages and actionable home elevators what is good and what is worth testing/changing.
Data Driven Analysis: Unbounce presents content that's supported by scientific evidences and examples. It is all about conducting scientifically sound marketing experiments to build landing pages that convert. All their posts give a short critique after each example that can give you some A/B Testing ideas for the landing page.
Best Practices for design testing: For A/B testing, it's effective to begin with starkly contrasting designs. Once one design wins out over the other, you can begin to narrow down your tests with each iteration. This newsletter provides massive amount of useful information on guidelines for designing tests.
Most Shared Article in 2015: 32 Methods to Squeeze Leads Out of Your Next Marketing Campaign (7K Shares)
9. Inbound.org
Specialization: Ultimate guide to growth hacking.
Absolutely. This community is filled with awesome, friendly, knowledgeable people who legitimately want to help you. Their newsletter provides some of the best business/marketing advice can be learned from other founders.
Awesome community: Irrespective of your current role/position it is best to join a marketing growth hacking community. Any place where marketers, growth hackers, and founders congregate to discuss is where you need to be and there is no better place than inbound. This newsletter gives you a quick snapshot of the most popular discussions.
Increasing visitor count: The focus of the newsletter is a bit narrow, it specializes in growth hacking techniques particularly on how to get highly qualified prospects to your site.
Inbound is an amazing community of bloggers, marketers and enthusiasts passionate about non-paid channels like SEO, social media, content marketing, conversion rate optimization etc. Don't think twice before subscribing to their newsletter.
Most Shared Article in 2015: Today, Facebook announced are going to adding a new feature to Messenger that allows one to send money (9K Shares)
10. Marketing Profs
Specialization: Marketing Education & Research
MarketingProfs is an online resource and community for marketing professionals. It offers its members with information via newsletters, blogs, training and seminars. It is a multi-million dollar company today that serves a community of more than 492,000 entrepreneurs, small-business owners, and professional marketers at the world's largest corporations. Their newsletter is reflective of most this knowledge and serves as helpful information to practical marketing insights, lessons, perspectives, and know-hows.
Knowledge upgradation: It is crucial for any marketer to keep abreast of the most recent developments and updates in marketing and there is no better newsletter for this than Marketing profs. Marketing Profs is probably the best places for guest posting and naturally attracts good articles.
Wide Range of Topics: With 23 categories of content to choose from, you can spend hours each day reading MarketingProfs. And that doesn't look at the podcast, in-depth marketing guides and video tutorials.
This newsletter offers real-world education for modern marketers through training, guidelines and research. A must subscription for several marketers.
Most Shared Article in 2015: 2015 Will Be the Year of Video Marketing (3.1K Shares)
11. Convince and check here : Content Marketing and Social Media
A Practical and actionable marketing blog. To the stage, crisp and insightful. No wonder Convince and Convert is presently ranked as the #1 content marketing blog on the planet, the #3 social media blog on earth, and the #18 overall marketing resource on the globe. This is one of the greatest newsletters for B2B content marketing information.
Killer guest bloggers: The list starts with Jay Baer, founder of Convince and Convert and something of the very most innovative thought leaders in this space, known for his consistent & quality content.
Case studies: Their newsletter and blog posts focus on case studies which can only help you obtain better at social media marketing and content marketing through audits, creation of strategic plans, establishing and configuring metrics and tracking.
Convince and Convert is an award-winning blog and happens with an everyday email newsletter called "Definitive", and the weekly "Social Pros" podcast for social and content professionals. 'Definitive' is one of the most sort after newsletters in digital marketing space.
Convince and Convert also provides consultancy services and works together with some of the biggest brands on the globe. Their newsletter and blog is, therefore, reflective of these experience working for dozens of brands and agencies to bring best solutions to their social media marketing, content marketing and digital marketing challenges.
All this makes Convince and Convert, one of the greatest practical and actionable marketing newsletter. Do subscribe.
Most Shared Article in 2015: Why You Should Be Building Trust, Not Traffic (2.6K Shares)
12. Quick Sprout
Specialization: SEO + LINK CONSTRUCTING + Affiliate Marketing
The Quick Sprout newsletter, comes from just about the most popular thought leaders in Digital marketing Space, Neil Patel and is a must-subscribe for all companies. If you have one reason for subscribing to Quick Sprout newsletter -- that is to never miss a new post. Such may be the need for these posts. Every post is insightful and has practical applications.
Data driven Insights: This content of Quicksprout will revolve around entrepreneurial lessons related to online businesses. What makes this website so special is that it's open about showing real data to validate the information they offer. Seeing real web site traffic numbers, conversion rates and growth data is why is this article so special.
Although Quicksprout focuses on SEO, it has a selection of articles on online marketing and some awesome social media articles.
Awesome infographics: But what differentiates QuickSprout's content from all of those other content on the internet is it's use of infographics to describe data driven insights. Such insights assist in explaining stuff real quick, this is probably what brings the newsletter it's 35K subscribers!
Expertise: Neil Patel is an expert marketer and he generates some killer blog posts that help his audience really get an in-depth grasp on topics like SEO and content marketing, usually a piece that's neglected by plenty of ecommerce companies.
Sign up to this newsletter before you lose out on another article!
Most Shared Article in 2015: THE BEST Guide to Hashtags (4.6K Shares)
13. Mashable
Specialization: Social Media + Tech + Business
If you're a marketing professional who wants to stay ahead of the curve, then you can't miss out on the Mashable newsletter. Here's why.
There are 3 key features which make Mashable newsletter indispensable and the reason why this newsletter tops our list.
Wide range of categories: Mashable has mainstream audience spread across techies, marketers, business professionals, and casual social enthusiasts. So that they be certain that every blog post has a broad appeal. Mashable newsletter keeps you updated on a wide range of related categories and provides you an excellent macro picture.
Fresh Content: Mashable always prefers to stay the first group for any little bit of news. They consider used news to be completely unworthy of publication. Of all things, they do not compromise on freshness of content!
Viral content: The Patented algorithms of Mashable ensure that you don't lose out on any content that's going viral. This newsletter keeps you updated on the largest stories before they become big.
For content marketers staying ahead of the curve means survival. Don't miss out on this newsletter.
Most Shared Article in 2015: Facebook reaching out to users who may be suicidal (17.8K Shares)
14. Entrepreneur
Specialization: Entrepreneurship + Business
Alert: Unless you sign up to this newsletter, you will lose out on some really good quality content!
Entrepreneur magazine is known because of its awesome content and amazing contributors. Their capability to attract very skilled writers, thought leaders, and innovators is among the reasons why they rank on this list.
Good Quality Content: Entrepreneur mag includes a very targeted niche audience. This gives them an advantage to be highly selective about their writers and contributors. They know their audience really well and publish tailored quality content.
Targeted Content: Articles covered in this newsletter pertain more to the aspiring entrepreneurs and early stage ventures, focusing more on topics related to technology and growth strategies. That is especially useful for marketers interested in growth hacking and viral marketing.
Good Categorization: This newsletter clearly categorizes its content into specific topics and lets you pick from these topics. You could subscribe to all the topics or choose particular ones.
From Money & Finance to Growth & leadership, this newsletter covers everything related to entrepreneurship and is crucial for aspiring entrepreneurs.
Most Shared Article in 2015: 10 Success Habits THAT MAY Dramatically ENHANCE YOUR Business (40.4K Shares)
15. Buffer
Specialization: Social Media + Content Marketing
Although the newsletter from Buffer blog focuses on providing top quality content on social media, it also targets productivity, life hacks, writing, user experience, customer happiness and business. This makes it indispensable for content and social media marketing marketers.
Social Media: This content of this newsletter and its blog is supposed towards promoting buffer application,a social media management tool. Naturally the newsletter is social media marketing centric and is a great repository for articles on sharing, creating, analyzing and converting with social media.
User Education: Among the primary reasons for the popularity of this newsletter is that it believes in providing content that educates + motivates readers to do this and still has that viral appeal. No wonder they will have succeeded in growing to a 41,231 newsletter subscription base.
This newsletter will come in the form of both a blog and daily newsletter and will give you the intricacies of scoring big on social media marketing. Their posts will assist you to maximize your return from social media marketing platforms by educating you on how to measure your performance. While they could not post as often as other blogs, their posts are thorough, detailed and data-driven. Buffer newsletter is filled with all the best social media tips, tools, experiments, and advice.
Most Shared Article in 2015: The Psychology of Facebook: Why We Like, Share, Comment (9.9K Shares)
16. HubSpot
Specialization: Inbound Marketing + Sales
This newsletter offers you the most recent Marketing Tips, Trends, and GUIDELINES in digital marketing space. Known for their actionable content, they cover an array of topics offering SEO, blogging, social media marketing, lead generation, email marketing, lead management, analytics, and more. Above all, you can't mention content marketing without mentioning HubSpot. These guys literally wrote the book on it.
HubSpot software is a sophisticated Marketing platform which helps you in managing Inbound Marketing and Sales. HubSpot maintains specialized blogs for Marketing, Sales, Agencies and Web site design.
HubSpot Academy is really a blog designed for user education and resourceful guides on everything linked to Inbound marketing and sales. It offers detailed user guides on topics from Keywords to Call-to-actions.
When you are stuck for ideas, need answers to specific marketing questions, want content to use as reference also to understand new concepts and ideas, spend time on the newsletter! This newsletter provides awesome content on everything related to Inbound.
Most Shared Article in 2015: Do You Really Need That Exclamation Point? [Flowchart] (10.7K Shares)
17. Moz
Specialization: SEO + Inbound Marketing
When we are discussing Moz, there are two things we need to know before engaging in the details of their newsletter. One 'The TAGFEE Code', two 'Rand Fishkin'.
The TAGFEE Code: It essentially drives everything Moz does, everything they create and cultivate - their software, content, corporate culture, and relationships. They're all a direct reflection of their mission to be as Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional as possible. Same goes with their blog and newsletter.
Rand Fishkin, The Wizard of Moz: He's founder and former CEO of Moz and co-founder of Inbound.org. An active blogger, Rand regularly writes on SEO, content, search, & social online, from his multiple blogs. Known for his 'Whiteboard Friday' lectures, Rand is today the most sort after thought leader in Digital Marketing space.
Moz Top Ten: Almost anything Moz does with marketing is apparently spot-on and their email newsletter is no exception. Instead of pushing their agenda with a great deal of their very own posts, the Moz Top Ten pulls a lot of great posts from around the web and shares them using its audience.Their posts cover covers the very best stories on inbound marketing, SEO, and social which is one weekly newsletter people look forward to reading.
Get this Newsletter now! After all now!
Most Shared Article in 2015: The Web Developer's SEO Cheat Sheet 3.0 (10.6K Shares)
18. Social Media Examiner
Specialization: Social Media in/and business
Social Media Examiner, the world's largest online social media marketing magazine, made to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales.
Amazing case studies: Subscribing to their newsletter gives you an update on the amazing research and case studies on social media marketing presented by SME in their blog. This blog is go-to resource for some things SOCIAL MEDIA MARKETING. They cover a wide variety of information and also have some have a range of extensive articles and case studies on Facebook Marketing!
Social Media Experts: SOCIAL MEDIA MARKETING Examiner blog is probably the most important blogs coping with social media marketing, new updates and features, and using social media in business. Want to hear what's new on Facebook, Twitter, LinkedIn, Google +, etc? Subscribe their newsletter and you will never miss anything related to social media.
They use top social media experts to create you all the news you have to optimize content marketing with social media marketing. Their articles in the newsletter will help you integrate social media marketing into your content marketing strategy.
Most Shared Article in 2015: New Facebook Terms: What Marketers Need to Know (12.1K Shares)
19. KISSmetrics
Specialization: Web Analytics with a concentrate on ecommerce and SaaS
Everything apart, these stats alone make a strong case for you to subscribe to this newsletter.
- 350k visitors per month
- 82% of web traffic is from your blog
- 70% of leads from blog (15 sales reps)
- $100k-$150k a year allocated to blog (infographics, content, content promotion)
- Estimated ROI of $900,000
Data Driven Insights: This newsletter offers you probably the most authoritative and scientific solutions to optimize your marketing based on metrics and covers this topic in depth. Although this newsletter specializes in Analytics, it is a fantastic source for data driven insights on other topics such as for example Branding, copywriting, E-Commerce, Marketing, Social media, Design, Twitter, Facebook etc.
Customer Insights: As the tagline suggests 'Google analytics lets you know what and Kissmetrics lets you know who', this newsletter provides insightful infographics, Data visualizations and cheat sheets on customer behavior and psychology.
Numbers and data don't lie -- they tell you what's working, what isn't and the way the business responds to testing and changes. Your capability to decipher analytical data and use that information to make changes in your business decides your success or failure. This is just what you get using this newsletter. We highly recommend this newsletter for everybody into digital marketing, specifically for budding SaaS and E-Commerce companies.
Most Shared Article in 2015: The Ultimate Guide to 150+ Google Analytics Resources for 2015 (3.5K Shares)
20. CopyBlogger
This newsletter is really a preeminent source on using content to advertise a small business and is 'the' destination site for SMBs for tools and techniques on content marketing. This newsletter gives you the solutions it is advisable to succeed in improving traffic, links, subscribers, and a profit-generating website.
Pioneers of Content Marketing: The founder, Brian Clark, had already been using online content to build businesses since 1998, way before anyone started using the term "content marketing." Today, many consider Copyblogger the granddaddy of blog writing and strategy.
Guidebook to web writing: This newsletter serves as a valuable guide for good web writing. Their articles are crisp, to the stage and accompanied with a dash of humor. This newsletter is supposed for those who already are in the good at blogging and advanced training.
Quality Writers: The principal reason for the success of this newsletter may be the quality of the writers. Many of them are geniuses and this is no exaggeration. They share the most consummate information on the main topic of blogging and content marketing. Their content is definitely spot on.
Copyblogger produces five to six articles each week. Each blog details the hottest trends in content marketing is written in a straightforward and engaging way. Subscribing to the newsletter keeps you updated on the most recent posts.
Most Shared Article in 2015: 10 Key Factors THAT MAY Determine the continuing future of Google+ - Copyblogger (3.7K Shares)
With ReportGarden, you can effortlessly create customized reports for clients. By linking your AdWords, Google analytics, SEO accounts, it will be possible to create beautiful reports with minimal effort. Recently, ReportGarden started blogging on topics that focusses more on ad agencies in addition to general marketers. Check out our blog here.
